Tuesday, 4 November 2008

Mobile advertising awareness up 33% this year

A study from social networking site Limbo.com in association with research company GfK has revealed that mobile advertising awareness in the USA grew 33% since January (compared to a 6% growth in mobile phone usage). Nearly four out of ten Americans with a mobile - 104 million people - recalled seeing advertising on the device between July and September 2008. [Source: MarketWatch.com]

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