Tuesday, 11 November 2008

Channel 4 drops mobile ad sales

Channel 4 is shutting down its mobile advertising sales business at the end of the year. The company, which is also closing its interactive TV advertising at the same time, produces a 20-minute mobile TV compilation of popular shows. This compilation currently includes commercials but, from 31st December, will no longer carry any advertising. [Source: BrandRepublic.com]

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