Mobile advertising claims are inflated, says report

Researchers at CCS Insight say the success of mobile advertising in Europe is being exaggerated and advertisers will only spend a fraction of their budgets trying to reach people through their mobiles. It says mobile advertising revenue in Europe over the next two will total less than 430 million Euro. However, it points out that people take more notice of mobile ads than advertising on TV or PC, which means the potential market is huge. [Source: TelecomTV.com]