Mobile TV worth $10 billion by 2013?

Last month we mentioned a study from Juniper Research that said most people with mobiles capable of receiving broadcast TV would only use free-to-air broadcasts and wouldn’t pay for premium services. They estimated revenue from mobile TV users in 2013 would be $2.7 billion. But the latest report from Informa Telecoms & Media says mobile TV revenue could hit US$10 billion in 2013 because we’ll see on-screen advertising taking over from the current subscription model. As you’d probably expect, the strongest growth is anticipated in South Korea and Japan. [Source: Telecoms.com]