Smartphones are driving customer satisfaction

Customer satisfaction with mobile phones is increasing in the USA as smartphones become more popular. The link between the two bas been made by J.D. Power and Associates, which has just published its latest Wireless Mobile Phone Evaluation Study. They measured customer satisfaction by looking at design, operation, features, durability and battery life. Their results showed that average prices have risen because of the increased popularity of smartphones and other highly-featured phones. Customers are also spending more per month - yet overall satisfaction has improved significantly and is higher among younger handset owners who are more inclined to own feature-rich phones. [Press release]