Apple iPhone TV ad banned by ASA

Following T-Mobile's knuckle-rapping last week, Apple is the latest company to have its mobile phone advertising criticised by the ASA. TV advertising for the Apple iPhone 3G described the handset as offering the internet "really fast", showing pages loading in a fraction of a second. The ASA said the on-screen visuals, in conjunction with the repeated use of the claim "really fast", were likely to lead viewers to believe that the device actually operated at or near to the speeds shown in the ad - but it doesn't. [ASA adjudication]