Mobile advertising awareness up 33% this year

A study from social networking site Limbo.com in association with research company GfK has revealed that mobile advertising awareness in the USA grew 33% since January (compared to a 6% growth in mobile phone usage). Nearly four out of ten Americans with a mobile - 104 million people - recalled seeing advertising on the device between July and September 2008. [Source: MarketWatch.com]

Virgin Mobile leads SIM-only market

Virgin Mobile says it leads the UK's SIM-only sector. It's quoted figures from GfK, which says the MVNO's market share grew by 10% to 29.5% in May. [Source: Telecoms.com]