Wednesday, 5 November 2008

Smartphones driving increased mobile search

This is probably another of those "it's obvious when you think about it" reports. Researchers at The Kelsey Group have linked the increased purchase of 'smart' mobile devices with an increase in searches - particularly for local information - from mobiles. They say 18.9% of mobile customers in the USA now use a smartphone, with 49.2% of all respondents planning to buy a smart mobile device within the next two years. In the last six months, 17.6% of US mobile users have downloaded or looked at maps or directions (up from 10.8% in 2007), 15.6% have searched online for products or services in their local area (up from 9.8% in 2007), 14.3% have searched online products or services outside their local area (up from 6.4% in 2007), 13.7% have searched for entertainment information (up from 8.2% in 2007) and 9.6% have connected with a online social network (up from 3.4% in 2007). [Press release]

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