Most mobile users would view ads to cut bills

Business software company Transverse has published new research that says 61% of mobile phone users (in the USA) would view advertising on their phones if it meant their monthly bills were less. The figure varied according to the level of discount, with 56% happy to view ads for a discount of between 25 and 50%. In addition, 46% of users said this level of discount was enough of an incentive to provide access to their usage patterns. Users under the age of 35 were most receptive to the idea of discounts for viewing mobile advertising. [Press release]