Mobile Marketing Association finds increased interest in mobile marketing

The Mobile Marketing Association (MMA) has published its Annual Mobile Attitude and Usage Study, which shows there's increasing interest in - and usage of - mobile marketing services. It says a quarter of mobile users in the US and Western Europe are interested in mobile marketing, with interest levels even higher in Asia Pacific and Latin American markets. In all regions, text-to-win and interactive voting campaigns are the most common examples of mobile marketing in which mobile users have participated. [Source: MarketWatch.com]