Tuesday, 7 October 2008

Only 14% of mobile TV owners will pay

A new study from Juniper Research says less than 14% of people with mobiles capable of receiving broadcast TV will pay for premium services. They've forecast that more than 330 million mobile customers worldwide will own TV-enabled handsets by 2013, with the US having the most users, but say most people will use them for free-to-air broadcasts. Revenue from users in 2013 is expected to be $2.7 billion, much lower than previous forecasts. [Press release]

1 comment:

Mark @ The Fonecast said...

Revenue from mobile TV could be $10 billion by 2013, according to Informa Media & Telecoms. [Source: Telecoms.com]