Tuesday, 7 October 2008
Only 14% of mobile TV owners will pay
A new study from Juniper Research says less than 14% of people with mobiles capable of receiving broadcast TV will pay for premium services. They've forecast that more than 330 million mobile customers worldwide will own TV-enabled handsets by 2013, with the US having the most users, but say most people will use them for free-to-air broadcasts. Revenue from users in 2013 is expected to be $2.7 billion, much lower than previous forecasts. [Press release]
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Revenue from mobile TV could be $10 billion by 2013, according to Informa Media & Telecoms. [Source: Telecoms.com]
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