Friday, 31 October 2008

10% of mobile broadband customers say they were mis-sold

In the week that Vodafone was criticised by the ASA for its "light years ahead" mobile broadband advertisement and 3 admitted problems with its mobile broadband service, O2 has published research that says over one in ten mobile broadband users feel that they were mis-sold. The main source of irritation is the cost of the service, with nearly a third complaining that the ongoing cost was higher than expected. One-fifth were upset that they were unable to use mobile broadband where they wanted it despite being told that there would be coverage - and 13 per cent were frustrated there was no returns guarantee if the service wasn’t right for them. Needless to say there's a sales message in here. O2 has revamped its mobile broadband offering by cutting costs, creating a new coverage checker and offering a 50-day Happiness Guarantee. [Press release]

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