Vodafone and Visa reveal ad trial results

Vodafone and Visa Europe have revealed the results of a recent mobile advertising trial. The trial involved sending 150,000 text messages to Vodafone subscribers in eight countries during May. Customers were reminded to use the +44 UK country code when calling home and were offered a promotion to win tickets to the Beijing Olympics if they used their Visa credit card abroad. 86% of customers remembered the promotion and 74% read the message. Vodafone says the trial was a success, although only half of those receiving ads said they were interested in receiving further relevant and targeted messages. [Source: Mobile News]