Friday, 17 October 2008

Poppy campaign promotes text code

This year's Royal British Legion Poppy Appeal is publishing a text shortcode on its posters for the first time. People are being invited to support the appeal by texting POPPY to 80848. (The text costs £1.50; 90p goes to the British Legion). The text service itself isn't new; it's something we mentioned on podcast no.14 two years ago. [PDF press release]

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