Thursday, 9 October 2008

Budgets for mobile marketing to grow 150% in 5 years

A report from O2 says the amount of money spent on mobile marketing is expected to increase by over 150% by 2013. 85% of respondents said that mobile marketing generated a higher response than traditional methods. [Source:]


Mark @ The Fonecast said...

Meanwhile, the Financial Times reports that companies are reducing their marketing spending, focusing on television and the internet.

sallreen said...

Online advertising is currently more popular than mobile internet marketing, two thirds of businesses state that mobile marketing campaigns generate a higher response rate than traditional methods due to the more personal ways they can reach their customers. The report finds that budgets for mobile marketing and communications will increase almost 150% by 2013.