This is the old blog for The Fonecast. You'll find current mobile phone industry news from the UK and abroad at TheFonecast.com
Thursday, 9 October 2008
Budgets for mobile marketing to grow 150% in 5 years
A report from O2 says the amount of money spent on mobile marketing is expected to increase by over 150% by 2013. 85% of respondents said that mobile marketing generated a higher response than traditional methods. [Source: NMA.co.uk]
Online advertising is currently more popular than mobile internet marketing, two thirds of businesses state that mobile marketing campaigns generate a higher response rate than traditional methods due to the more personal ways they can reach their customers. The report finds that budgets for mobile marketing and communications will increase almost 150% by 2013. ------------------ Sally Connector
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Meanwhile, the Financial Times reports that companies are reducing their marketing spending, focusing on television and the internet.
Online advertising is currently more popular than mobile internet marketing, two thirds of businesses state that mobile marketing campaigns generate a higher response rate than traditional methods due to the more personal ways they can reach their customers. The report finds that budgets for mobile marketing and communications will increase almost 150% by 2013.
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Sally
Connector
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