Wednesday, 1 October 2008

Messaging booming but SMS revenue to drop in Europe

Mobile messaging - text messages, MMS and instant messaging - is increasingly popular in Western Europe, although SMS revenue is dropping. New research from Frost & Sullivan says that texts generated €16.42 billion revenue in Western Europe in 2007, which is expected to drop by 2.9% per year until it reaches €14.59 billion in 2011. However, MMS and IM revenue is expected to grow in the same period. [Press release]

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