Wednesday, 29 October 2008

Over half of mobile consumers are influenced by handset choices

A study by Google in the USA tells us what we already knew - consumers choose their mobile phone deals according to handset brands and features as well as networks. In Google's survey, more than half of all shoppers said handsets played a major role in their purchase decisions. 24% said their decision was just about the phone, while 28% said handset and network both influenced their choice. The remainder - 48% - said they only chose depending on the network. [Source:]

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