PhonepayPlus, the UK regulator for services that are charged via your phone account, has announced a number of measures designed to protect customers. It says any subscription service that does not allow customers to stop it easily and quickly will be barred from operation. In addition, it's proposing new rules - potentially introduced at the end of the year - that will insist:
- Customers are told the full cost of any subscription service when they join;
- Customers are asked to actively confirm they wish to subscribe after they've been shown the costs;
- No use of ‘free' or similar words will be allowed in promotional material;
- Any failure to honour the STOP command (replying to an unwanted text message with 'STOP' ) will result in an immediate bar on the service while PhonepayPlus investigates.
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