Trade organisation The Mobile Marketing Association (MMA) has released its Global Code of Conduct, which provides guidelines to anyone involved with marketing that's seen on mobile phones. The new Global Code of Conduct, which updates the 2007 version, has five categories:
- Notice – telling users who's selling the products and explaing the terms & conditions;
- Choice & Consent - making it straightforward for consumers to opt-in and opt-out;
- Customization & Constraint – making sure consumers only receive messages they want;
- Security – taking care of user information;
- Enforcement & Accountability - making sure MMA members to comply with the guidelines.
No comments:
Post a Comment