Mobile map usage up 72% in UK

The latest comScore M:Metrics report says maps on mobile phones are becoming increasingly popular. Year-on-year growth for the three-month period ending May 2008 shows that 4.5% of UK mobile phone customers have used mobile maps, which is a 72% increase. Overall, 3% of Europeans and 8% of American mobile subscribers access maps from their mobiles. In the US, the iPhone is the favourite choice for map users, while it's the Nokia N95 in Europe. When it comes to software, 73% of customers accessing maps are doing it via their mnobile browser in the US, compared to 57% in Europe. SMS services account for 24% in Europe and 23% in the US. [Press release]