Birmingham NEC being renamed 'LG Arena'

In 2005 the Millennium Dome was renamed 'The O2'. Now it’s LG’s turn to have its name on an entertainment venue. The NEC Arena in Birmingham will be renamed the LG Arena this Autumn in a sponsorship deal that will last for the next eight years. The venue is also being renovated, with £28 million being spent – although LG hasn’t mentioned how much the sponsorship itself is costing. [PDF press release]