Wednesday 2 July 2008
And the favourite mobile phone feature is... text
A survey of US mobile phone users (commissioned by Access Systems Americas and conducted by Amplitude Research) shows that customers buying a new handset rate text messaging as the most important feature. 73% said text was the most important feature, followed by a camera (67%), email (63%) and the internet (61%). Battery life (0.5%) and voice activation (0.33%) were towards the bottom of the list. [Press release via Yahoo]
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1 comment:
Here's something similar from ABI Research but from a slightly different perspective: 47% of consumers say a 2+ megapixel camera is a 'must have' on their next phone, followed by Bluetooth (34%) and music/FM radio (32%).
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