Wednesday, 30 July 2008

Girls want mobiles sooner than boys

Here's one of those "obvious when you think about it" pieces of research. Teenage girls want mobiles earlier than teenage boys, according to a survey in the USA by MultiMedia Intelligence. Although there's little difference in mobile phone ownership at the age of 13, there's a large gap between the genders by 17. In 2007, 91% of 17-year-old American girls had mobiles but only 78% of 17-year-old boys had them. Generally, mobile ownership by teenage girls increases with age, while usage by boys jumps at ages 13 and 16. [Press release]

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