Vodafone and 3 lead the UK's mobile portals

A new research report from Strategy Analytics called "UK Mobile Portals: One Click Access and Simple Layout Enhance Experience" has taken a look at the mobile internet portals operated by the UK's networks. 3's Planet Three and Vodafone's Vodafone Live! both achieved a 4-star rating (presumably out of a maximum 5 stars) for their overall portal experience, with O2, Orange and T-Mobile all receiving a 3-star rating. 3 and Vodafone performed particularly well for portal discoverability, while Vodafone was commended for its News & Info service and 3 for its Mobile TV offering. Strategy Analytics said Full Track Music and Games downloads were significant areas of weakness in terms of user satisfaction across all networks.