Thursday 14 February 2008

Mobile search boomed during last year's airport strikes

December's delays and strikes at UK airports led to a large number of customers using their mobile phones for flight information, according to the latest quarterly search figures from m-spatial. Their Mobile Local Search Index for Q4 2007 shows that searches for airport information rose 33 places to become as the seventh most popular search category. In fact, the number of searches for airport information in Q4 was almost as many as the rest of 2007 put together. The top three rankings are unchanged from 2006 - cinema, train information and fast food - as are the top three brands (Cineworld, Odeon and Tesco), although mobile phone services also jumpedup the charts, moving up 26 places to eighth. [PDF press release]

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