Specify your own mobile phone

The curiously-named zzzPhone.com has just launched, offering individually-built customised mobile phones that are created by an American company with assembly plants in China. They claim to provide unlocked, tri-band phones at factory-direct low prices yet with more features than the Nokia N95 and Apple iPhone. Apparently the three 'z's in zzzPhone represent the Chinese characters for 'personal', 'exclusive', and 'expert': ZiJi de, Zhuan You de and Zhuan jia de.