Phones 4U buying Dial-a-Phone

Phones 4u is to buy Dial-a-Phone, which sells mobile phones online at http://www.dialaphone.co.uk/ and http://www.mobileexpress.co.uk/ and through a London-based telesales operation. 4u Group CEO Tim Whiting said “Dial-a-Phone’s strong brand and high level of expertise in the direct market are a perfect complement to Phones 4u’s brand and strength on the High Street. Combining the Dial-a-Phone business with the Phones 4u direct operation will significantly increase our share of the direct mobile phone market. We are looking forward to welcoming Dial-a-Phone to the 4u Group and believe it will play a significant part in the continued expansion of our mobile phone distribution business.” Cellular-News.com reports that Dial-a-Phone is being sold for £9 million. [PDF press release]