Mobile TV viewers are switching off

New research carried out by M:Metrics for Tellabs has shown that the number of current mobile TV users is growing... but the number of people who've stopped using the service is growing faster. Current users in Europe and North America grew by 36% last year, while former mobile TV users grew by 68%. The UK had the highest proportion of ex-users (from a total of 34,000 surveyed in the United Kingdom, Germany, Italy, France, Spain and the USA) saying that quality and reliability were their reasons for ditching the service. The study claimed that networks could make an extra $270 million if they sorted out quality and reliability issues. [Tellabs press release]