TV channel Virgin 1 is promoting the new "Terminators: The Sarah Connor Chronicles" TV show with a personalised mobile video campaign. The campaign, describes as a "media first", encurages people to visit www.terminate-a-mate.com and text their friends with a warning that "terminators are nearby". The friend is then sent a text message that can be followed up with a personalised video message including their name and a map of their location. [Source: BrandRepublic.com]
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