Tuesday 19 February 2008

Mobile game downloads are static

More people are playing mobile games than ever before, although the percentage of people downloading a new game hasn't increased in the last year, according to figures from M:Metrics. Nearly three-quarters of game-playing customers in France, Germany, Italy, Spain, the United Kingdom and the United States (surveyed in December 2007) played a game that was pre-installed. Just 8.8% of customers played a game they had downloaded to their phone (up a mere 0.1% from the previous year) and only 3.3% of mobile customers in the USA and Europe downloaded a game in December 2007 (compared with 3.6% in December 2006). [Source: Cellular-News.com]

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