Usability is slowing the adoption of new mobile services

Mobile data usability specialists Olista have published a report on the problems encountered by mobile users when accessing mobile content. Their findings are based on information over eleven million mobile users across five different mobile operators in the last quarter of 2007. The overall findings indicate that usability rather than price is slowing the adoption of new mobile data services. Over 70% of customers who signed up to content bundles didn't use any mobile content, which suggests that ease-of-use rather than price was the main factor for these users. 30% of users downloaded the same content over and over again, 50% of all application downloads failed to complete successfully while over 60% of video and music downloads were being made from sites that weren't operated by the networks themselves. In addition, 85% of mobile TV users abandoned the service after the first viewing. [Source: Cellular-News.com]