Orange announces new UK plans

Orange CEO Tom Alexander has announced a number of changes to the way the company works in the UK. He said it would improve quality for customers, it would expand Orange sales channels, it would expand its 3G HSDPA network, and it would offer new services. There'll be new products including Orange-branded laptops, there'll be more focus on offering customer service using UK call centres, and there'll be more Orange shops. It's also changing its management structure, which could see the loss of around 450 jobs. The company is dropping its "the future's bright, the future's Orange" advertising tagline. [Sources: Press release; Mobile News; Guardian.co.uk]