Mobile ads are UK's least-favourite advertisements

Ads on mobile phones are the UK's least popular form of advertising according to researchers at Dynamic Logic. Newspaper ads were the country's favourite, with 53% of consumers considering them "very" or "somewhat" positive and only 9% describing them as negative. At the other end of the scale were ads on mobile devices, which 70% of people described as negative and only 6% as positive. [Source: Dynamic Logic newsletter]