Big brands aren't taking advantage of mobile advertising

Mobile advertising isn't convincing the big brands, according to a new report. Analysts at Informa Telecoms & Media say the global mobile advertising market will increase from around $1.72 billion (£880 million) in 2008 to $12.09 billion by 2013 - but most big brands are spending less than 0.5% of their advertising budget on mobile ads. Currently around 80% of mobile advertising revenue comes from mobile content providers. [Source: Telecoms.com]