Lack of awareness and perceived costs are major barriers to mobile TV

QuickPlay Media, which provides mobile TV and video services for network operators, says lack of consumer awareness and perceived costs are two of the major barriers to mobile TV and video adoption. Its recent UK survey showed that 44% of consumers didn't know if their network offered a mobile TV service, with 33% saying cost was the main barrier to usage. In fact, 65% of consumers were willing to watch an advertisement on their phone in order to access free or discounted TV and video. 41% of consumers have already watched TV or videos on a mobile phone, with 18% watching more than once a week. [Press release]