Data usage growing in Europe

The GSM Association says Europe's mobile data market grew by 40% in 2007, hitting 7 billion Euro, according to recent research from AT Kearney. The number of 3G users in the EU doubled to 112 million in the 12 months to April 2008, which means 22.5% of Europeans are using 3G, compared with 18.4% in North America and 3.7% in the Asia Pacific region. It's estimated that the average retail cost of data roaming fell in the EU by 25% over that period, while 'roamed' data traffic grew by 75%. [Source: press release]