Tuesday, 18 March 2008
More customers using mobile shopping and mobile banking
A study from Harris Interactive says that mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go. 16% of mobile phone customers in the USA already use mobile banking services, with over half of these people using the services at least once a week. When it comes to shopping, about 25% of people with mobile access to the internet use their devices to buy goods and services online via a credit card. The biggest concern was security, with 66% being apprehensive about sending financial information online.
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