There are three types of mobile customer

American research firm InsightExpress says that mobile phone subscribers can be grouped into three distinct profiles according to their behaviour. 15% of users are Mobile Pioneers, who are first to adopt new features. Most of them are under 35, male and single. Mobile Wannabes make up 25% of all users. They’re not as confident about new features but would like to use them more, they’re mainly over 35 and they generally don’t have smartphones. Finally, 60% of all users are Mobile Traditionalists, who stick to talk and text. Two thirds of this group are over 35 years old.