Tuesday 18 March 2008

There are three types of mobile customer

American research firm InsightExpress says that mobile phone subscribers can be grouped into three distinct profiles according to their behaviour. 15% of users are Mobile Pioneers, who are first to adopt new features. Most of them are under 35, male and single. Mobile Wannabes make up 25% of all users. They’re not as confident about new features but would like to use them more, they’re mainly over 35 and they generally don’t have smartphones. Finally, 60% of all users are Mobile Traditionalists, who stick to talk and text. Two thirds of this group are over 35 years old.

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