200 million people will have used mobile coupons within 5 years

Juniper Research has estimated that 200 million people will have received promotional coupons on their mobile phones by 2013. The company says the market is currently most advanced in Japan and Korea but mobile coupons are becoming an increasingly popular tool for restaurants, entertainment and shopping in the USA and Europe. [Press release]

More customers using mobile shopping and mobile banking

A study from Harris Interactive says that mobile phone users are increasingly comfortable making banking and purchase transactions while on-the-go. 16% of mobile phone customers in the USA already use mobile banking services, with over half of these people using the services at least once a week. When it comes to shopping, about 25% of people with mobile access to the internet use their devices to buy goods and services online via a credit card. The biggest concern was security, with 66% being apprehensive about sending financial information online.