Orange launches ad-funded download trial

Orange is launching an ad-funded download service on its Orange World mobile internet service. 800,000 Orange customers in the UK will be able to download music to their phone at a discounted rate or completely free. The three-month trial will display advertising banners while customers download their music from a choice of 500 tracks. Advertising company ScreenTonic, which was bought by Microsoft last year, is managing the banner ads for the campaign. In addition, Orange says it's done a deal with film website Icewhole.com to allow customers to download short films for £1.