Mobile advertising is working

A new report from Nielsen Mobile reveals that 23% of mobile customers in the USA have seen mobile advertising in the past 30 days - and half of those people have responded to the ad. Nielsen Mobile's Mobile Advertising Report also says text messaging is the most popular way of responding to ads, with 26% of those who saw an advertisement having responded at least once via SMS. The 13 to 17 age group was most likely to remember mobile ads. [Sources: MediaWeek.com, Reuters,]