Wednesday, 10 September 2008

Vodafone's radio ad banned by ASA

The Advertising Standards Authority has said a Vodafone radio advertisement cannot be broadcast again because the terms and conditions were read too quickly to be heard. "Subject to status, availability and connection to 18-month contract. Unlimited calls to landlines or Vodafone Mobiles only. Fair-use policy, terms and 60-minute call cap applies." was read within eight seconds, which the ASA said was not clearly audible and could mislead listeners. [Source:]

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