Mobile search more popular than ever

The latest report from comScore M:Metrics says the number of people using mobile internet searches has grown by 30% in the UK over the last 12 months. Growth was 38% across Western Europe and 68% in the USA. 20.8 million US mobile phone customers and 4.5 million European mobile customers searched the web from their handsets in June 2008. The UK leads Europe and the USA with 9.5% of UK mobile customers using mobile search. [Press release]