Sunday, 28 September 2008

Mobile-only householders think differently

The Pew Research Center, which conducts public opinion polls, says leaving out households that don't have a fixed-line phone may cause an inaccurate result in polls. Their new study shows that organisations only conducting telephone interviews using fixed-line connections may end up with skewed results. Two years ago, researchers said mobile and fixed-line users had similar views... but the new report says "this assumption is increasingly questionable". It says having contacted Americans under 30 who only used mobiles, 62% were Democrats and 28% were Republicans. However fixed-phone users showed less separation: 54% Democrats and 36% Republicans. One of the reasons for the difference could be that fixed-line owners were more likely to be married and own their own homes, said Pew Research Center's director of survey research. [Source:]

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