Tuesday, 23 September 2008

Unlimited mobile music has strong appeal

With Nokia's Comes With Music preparing for launch - and Sony Ericsson rumoured to be announcing their own rival service this week - a new report from Strategy Analytics suggests that customers will definitely be interested. 83% of respondents used their mobile phones to play music, with 84% of respondents willing to pay for a service such as "Comes with Music". However, at the moment, just 6% of music tracks on devices are bought from online mobile music shops. The company says price and selection are the most important factors in a customer's choice of music store, and that brand loyalty is extremely low. We'll be talking to someone from Nokia about the Comes With Music service in Wednesday's Mobile News podcast. [Press release]

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