Monday, 11 August 2008

Over 2 billion mobile shoppers by 2013

More than 2 billion mobile phone users will have bought digital goods with their phones by 2013, according to analysts at Juniper Research. 2.1 billion people worldwide will have paid by mobile for something downloaded to their phone in the next five years, covering anything from ringtones to tickets. Users are expected to make at least two payment transactions per month for digital goods by 2013, with Western Europe, the Far East and China accounting for over 50% of the total digital goods transaction market. Typical transaction sizes will be between $3 and $5. [Press release]

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