US mobile advertising trails UK; both beaten by India

Mobile social community Limbo has released a report that shows a high percentage of mobile phone users in the US, UK and India are receiving advertising messages on their mobile phone. The figures were 85% in India, 51% in the UK and 37% in the USA. Text messaging is the most common advertising format: 74% in India, 48% in the UK and 22% in the USA. The UK led mobile web advertising at 16%, while nearly 40% of Indians said they remembered hearing advertisements through the radio on their mobile phones. [Press release]