Ikea launches mobile network

Ikea, best known for its self-assembly home furnishings, is launching Family Mobile - a virtual mobile network in the UK. The network will be sold as SIM-only and connects to the T-Mobile network. It'll be part of the Ikea Family loyalty programme, which gives it 1.4 million prospective customers. Ikea says the network will offer the UK’s lowest priced pay-as-you-go service, with calls at 9p per minute and texts costing 6p each. [Press release]