Apple iPhone TV ad complaint upheld by ASA

A complaint about Apple UK's TV advertisement for the iPhone has been upheld by the Advertising Standards Authority. The ad, created by TBWA London, said "all the parts of the internet are on the iPhone". However, there were complaints because the iPhone does not support Flash or Java technology, which is used by many web pages. The ASA upheld the complaints, saying that Apple's statements in the advertisement ("You'll never know which part of the internet you'll need" and "all parts of the internet are on the iPhone") implied users would be able to see all the website content normally accessible through a PC. [ASA adjudication]