Spending on mobile ads to exceed $1 billion this year

Juniper Research calculates that spending on mobile advertising will pass $1 billion in 2008 to reach $1.3 million by the end of the year, with mobile TV driving this figure to almost $7.6 billion by 2013. SMS campaigns currently account for the largest proportion of the mobile advertising budget; nearly 1.5 billion people are expected to receive a text ad in 2008. [Press release]